Veganism and vegan diets have exploded in popularity the last few years, leading to a huge increase in the amount and availability of new plant-based alternatives and food options in grocery stores and restaurants. However, the increased interest in Veganism and vegan diets, had led to many powerful corporations and food companies such as Burger King and Tyson to exploit the trend and try to profit off of Veganism by using the same environmentally destructive, unethical, and exploitative practices to now produce heavily produced unhealthy, GMO-laden alternatives. Things like both lab grown meat and the impossible burger.
We view attempts to sell veganism by promoting processed foods which may contain genetically modified ingredients as "Faux Veganism"
Also, we see many new vegans embracing products which support the same corporations that have benefitted off the current violent and destructive animal captivity schemes. These vegans embrace a plant based diet, but ignore the problems associated with supporting the same corporations and individuals which have created the current unsustainable and immoral food systems.
For example, some vegans choose to eat the Impossible Burger or Beyond Burger while ignoring that the products are funded in part by Bill Gates, who also owns the majority of the farmland in America